Foursquare technology strategy

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Foursquare technology strategy

NextBee How to Measure Success Nearly all gamification platforms feature some type of analytics and reporting feature. Consumer-Facing Use Cases Loyalty Programs Keeping your customers loyal is marketingand yet companies often spend much less on customer retention than customer acquisition.

Forrester research found in that B2C marketers devoted 37 percent of their budget to attracting new customers and only 20 percent of their budget to Foursquare technology strategy existing clients.

This is despite research that shows that customer retention can pay off between 25 and percent annuallywith existing customers percent more likely to convert than new customers.

Loyalty programs can be found everywhere from your grocery store and coffee shop to mobile apps. Usually based on a point or badge system, customer loyalty gamification rewards customers for purchasing and sharing their experience with others.

Common rewards include discounts and free gifts, free shipping, or other valuable prizes for engagement. By targeting specific behaviors and offering relevant reward systems, gamification provides an excellent method for rewarding your most loyal customers.

Marketing and User Experience For marketers, grabbing the attention of consumers is Foursquare technology strategy difficult now than ever before.

Though increased engagement can be achieved through savvy social media usage, a tactic that Foursquare utilized to great success in its early days, creating engaging user experiences is often a more reliable strategy to ensure long-term engagement.

These strategies can range from engaging push ads that encourage consumers to interact with specific content to utility functions imbedded within an online application.

Consumer loyalty mobile apps are increasingly engaging customers by enabling them to complete common time-consuming transactions on their phones. The Starbucks mobile app sends your order to a nearby store for pickup, the Walgreens app lets you renew prescriptions, and the Hilton app can work as your hotel room key.

All of these features make customers more likely to stay loyal to brands because the apps make their lives easier, and they often earn rewards and discounts while doing their everyday activities.

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Understanding what customers want and rewarding them for their engagement with your brand at the right moments is the new trend in customer experience. With all of our lives easily accessible through our phones, companies who give customers seamless access to their products will retain customers.

Business-Facing Use Cases Sales Teams Gamification has been around almost as long as the sales industry; while modern systems may not win you a holiday turkey, they still work to motivate employees to compete against one another to sell more, complete sales tasks more consistently, and push revenue goals.

Sales gamification works much like any other gamification system in that it uses badges and leaderboards to communicate progress towards goals and motivate employees.

Foursquare technology strategy

Some products in this field build monetary or physical rewards into the games, while others are team-oriented and have the whole group working towards long-term goals. The best sales team gamification software will allow you to tie your contests directly to KPIs and revenue goals. Call Center and Help Desk As automation, predictive maintenance, AI, and other technological advances begin to remove humans from many manual jobs they once performed, industries have to pivot to a service-centered model to remain relevant and useful to consumers.

Technicians have to learn to include customer service into their workflows and call centers and help desk teams no longer reset passwords but rather focus on edge case issues that require service skills and technical knowledge. Call centers in particular can experience turnover rates as high as 27 percent among entry level employees, with experienced workers only marginally more committed to their positions.

To address this problem, many call center and help desk organizations deploy gamification platforms to solve their employee engagement problem. These tools pit individual or teams of service agents against one another in friendly competition to achieve high performance against customer experience and service KPIs and goals.

Depending on the solution you choose and your company culture, rewards for high achievement can run from leaderboard recognition to prizes and bonuses. Reducing turnover is particularly crucial in maintaining and extending the employee lifetime value ELTV. These tools motivate employees to gain certifications needed for regulatory compliance, become better at working with people, learn how to use software tools, or even train to use complicated and dangerous machinery.

Companies who hope to train and retain their investment in employees should consider gamified learning as a way to get employees engaged in onboarding learning and extending their skills to grow into more complex roles.

Health and Wellness Employee health can have a sizable impact on performance. Unhealthy employees take more sick days, which reduces their productivity and can cost your company money.

Obese workers cost American companies 36 percent more on healthcare and 77 percent more on medication than their slimmer counterparts. This is a significant issue considering that 25 percent of American workers are not active at all, and 49 percent of Americans receive health insurance through their employer.

Implementing a company wellness program can make your employees more productive and healthier. Gamification offers an excellent supplement to a traditional wellness program, and can increase participation and long-term engagement. Employee gamified wellness programs take many formsfrom weight loss competitions and step count leaderboards to diet and exercise challenges that change from week to week.

Major Trends in Gamification Mobile Our world has gone mobile. This change has affected how we advertise and how we interact with brands both at work and in our personal lives. The ubiquity of mobile usage for both work and play has driven the rise of gamified mobile apps.

Because everyone is connected all day, the chances for mobile gamification of business systems and consumer apps is much higher. Employees can get notifications on their phones to update sales numbers or work orders when they leave a job site, and consumers can interact with their favorite apps from anywhere including the office or coffee shop.

Social Interaction Modern life for many is dominated by social media: Online social interaction has so dominated our lives that business apps now adopt many of the software tropes of social media including likes, activity feeds, and instant messaging.

Each of these pressure software vendors to make interactions on business software like CRMs and ERPs more like the commercial apps we use every day. The concentration of social interaction in our lives also drives and reinforces gamified elements of business software.foursquare began as a gamified check-in app and has evolved into a discovery engine of sorts mixing in a social aspect to local search.

foursquare was the darling of SXSW shortly after it launched in and they enjoyed . Walker has also served as co-founder and chairman of Code , a nonprofit that helps black and Latino students land jobs at tech giants like Facebook and Apple.

Adam Bryant conducts interviews with chief executives for Corner Office, a weekly feature about leadership and management that he started in In , Bryant was named editorial director of.

Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history". The food industry is up and booming again with the support of technology.

There is a massive development of technology which aids the restaurants and food delivery businesses alike. Mobile Apps are a must if you are owning a restaurant business. Here is a . CNBC reveals the Disruptor 50 list, identifying start-ups on the cutting edge of huge consumer and business shifts — and already worth billions.

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