Design is a creative problem-solving discipline and thus to produce a really great piece of design that will deliver the results you need you must first make sure that the designer really understands the problem. So what is a design brief and what does it do? Given that design is a problem-solving discipline then it should start with a comprehensive understanding of the business problem that needs to be solved and develop into a written summary of the project stating the design objectives, desired outcomes, scope, deliverables, time line and budget. Why is it so important?
Freelancing How do you get the design you want? The perfect design you envision in your head? Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful. This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer.
What Is A Design Brief? First off, you may want to know what a design brief is.
A design brief is something that is vital to any design project as it will provide the designer s with all the information needed to exceed your expectations.
A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. It should not attempt to deal with the aesthetics of design… That is the responsibility of the designer.
The design brief also allows you the client to focus on exactly what you want to achieve before any work starts on the project.
Have fun answering the questions and remember, provide as much detail as possible! This does not mean one line answers.
What does your business do? Never assume that the designer will know anything about your company. What are the goals? What is the overall goal of the new design project? What are you trying to communicate and why? How do you differ from your competitors? Do you want to completely reinvent yourself or are you simply updating your promotional material?
You should also provide old promotional material to assist the designer. Who is the target market? If you have multiple audiences, rank them in terms of importance. What copy text and pictures are needed? The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed.
What copy needs to be included in the design?
Who is providing the copy? Who is providing these? What are the specifications? What size is the design going to be?
The web, business cards, stationery, on your car? What other information should the designer know in regards to specifications? Have you got a benchmark in mind?
You should provide the designer with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your designer. Provide the designer with things not to do, and styles that you do not like or wish to see in your design.
This will give the designer an idea of what to avoid and will avoid disappointment on your behalf.A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project.
A thorough and articulate design brief is a critical part of the design process. A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project.
It should not attempt to deal with the aesthetics of design That is the responsibility of the designer. Creative Process, Design 1 Comment After a client requests your services, agrees to working with you and signs the Licensing Agreement the next step is to ask a lot of questions in order to get better acquainted with the client’s company and write a project brief.
In a design brief, write about what you're making, why you're making it, how you're going to be making it, and any questions you need help answering. Access hundreds of thousands of answers with a.
The product-brief is under the design manager responsibility Writing and managing the product-brief is a crucial part of a design process. It’s the product design manager’s responsibility to manage the brief, while keeping all projects’ members involved.
Download free creative brief templates for Excel and Word. Choose from advertising, graphic design, nonprofit and other templates. A creative brief is a communication tool that outlines a project’s requirements, expectations, goals, and resources.